Our blog theme this week is about giving you a more in depth look at Eventide. Monday we expanded on why we are called Eventide, today we will tell you a little more about our team.
Left to right: Nathan, Mat, Haley, & Geoffrey
Yeah, we are really that blurry in real life.
Nathan Cowan (CEO) brings the technical experience to the team. With over 10 years of experience in Mechanical Engineering and Construction he is the guy we rely on to tell us how to design and build all the things that get dreamed up around here. His primary role on a day to day basis is to plan our business growth and make sure we comply with the mile high stack of regulations.
Nathan’s passion for brewing stems from the high level of engineering and coordination involved in the brewing process as well as his interests in business development. He is uniquely qualified with an understanding of critical project development steps and the challenges of design implementation. Brewing allows for him to expand on all these areas and push past his current achievements.
Mat Sweezey (VP Marketing) is the man with the plan, the plan to get you involved that is. His passion is marketing and anything that allows him to use his creative talents to engage with the community. When we start rolling out those cheesy promo’s you will know who to blame… J/K.
Mat’s love for marketing gives his work a unique edge. He as been named as one of the top 5 marketers in Atlanta by the Technology Association of Georgia, and is currently finishing up his book on advanced marketing theory. As any marketer would, Mat truly loves working with consumer products, and none is sexier right now than beer.
When Mat’s not locked away in his office working on new campaigns, you will find him outside. Either riding his bike around town, hiking in NE Georgia, or hitting the slopes. Mat’s love for the outdoors and his local community also shines through in Eventide’s social engagements, like the Cullen Branch Memorial Grant which he introduced in memory of his late friend.
Haley Cowan (Brand Manager) is our candor and virtue. In addition to being involved in almost every facet of what we do she keeps us (or, god bless her, she tries to keep us) walking the strait and narrow. Not that we are particularly bad, we just have a habit of not really thinking things through sometimes. She is definitely not one to suffer fools, so if you ever meet her don’t let that pretty face and sweet southern demeanor throw you off.
Haley has a drive like no other; before she decided to pursue a doctorate in pharmacy she was a leader in sales. Her passion is not so much for the production process of beer as it is sales and the success of those around her. Although she is a sucker for Belgian ales, she is namely motivated by the dream of a husband and a long time best friend to make more than beer, to build a company that will support many more families and friends in time.
Geoffrey Williams (COO) is the taste and talent behind our products, and is who keeps production moving. He know whose ass to kick (mostly ours) to get product in and out in a timely manner. As a twelve year veteran of logistics and supply chain management he knows all the right lines to keep production and warehousing running, and, also, to get that tired truck driver out of the casino (or other unreputable establishment) and back on the road, not an easy task by any stretch.
Geoffrey began brewing over 2 years ago and what was once a hobby has consumed his life ever since. A perfectionist of his craft (pun intended), each batch of beer is carefully thought out and developed to ensure the highest quality end result. His recipes go through multiple phases before being finalized and approved for general consumption which ensures that only the highest level of product will ever make it to the consumer. As a result, his beers have won multiple awards and he has recently been granted the honor of becoming a certified BJCP judge. His idea of the brewing process is best summarized in a quote he often references by Vince Lombardi which reads, “Perfection is not attainable, but if we chase perfection we catch excellence.” This guides his way of thinking and is the driving force behind his passion to create and sustain something great without all of the complications.