Archives For Uncategorized

Screen Shot 2015-06-23 at 9.03.51 AMWhen you walked through the front door you could smell the beer, hear the band, and you knew that you were in for a good time. It’s been a few years in the making, but we finally opened the doors to our tasting room last Saturday (June 20th) to an adoring fan base. We’ve been working feverishly over past few months to build out the tasting room, raise the money to pay for it all, and continue to make enough beer to quench the ever growing thirst of the GA market.

The day began at 2pm with the first patrons already waiting outside for the doors to open. Over the course of the day, we ended up with almost 300 people coming though the door; all of whom were able to sample 5 different styles of beer ranging from our standard offerings to our cellar series beers. On a hot 95 degree day the most popular beer, by far, was our Kölsch Style Ale, which has become a neighborhood favorite. The day was a real family affair with children playing frisbee, and the four legged “kids” all enjoying cool water and hand made dog biscuits which were provided by Intown Healthy Hound.

The tours began shortly after the doors opened and continued all day. One patron said “I loved the wonky tour” (“wonky” means technical, we asked). The tours covered everything from the types of sugars we are extracting from the grains, why our brewery was featured in an engineering magazine, the intricate keg cleaning process, and the technical reason “Nitro” beers are so smooth.

If you missed our grand opening, no need to fret, you’ve got plenty of time to come hang out with us. We’re open every Thursday from 5:30-8:30pm, Friday from 5:30-8:30pm, and Saturday’s from 2-6pm. There is plenty of parking, great beer, and fun to be had. We hope to see you soon!

It’s been a long time coming, and we are finally ready to open the tasting room doors. To bring everyone up to speed, and to post some cool pics, we’ve put together the highlights of the past few months as we built out our new tasting room.

tasting-room-2In the beginning:

The building constructed at 1015 Grant Street SE was the home of a widget factory. Yes, they made real widgets (technically, connections for input/output on electronic devices). We took over the space in 2013, and began to build out the brewery. The front 2,000 sq/ft was left as the office, which we have now converted into the tasting room.

The ceiling is a lofty 15′ high, and the wood is from the original 1952 construction. The open duct work and wiring runs along the main beams to complete a loft which we have preserved with our build out. Our goal for the tasting room was to incorporate personal, modern design while keeping the warm industrial feel of the mid-century building.tasting-room-5

New life into an old building: 

The build out began in February of 2015 and the Kickstarter campaign, which helped fund the work, followed closely behind in March. We’d saved enough money to get started on the renovations, but we needed some help to see the project through. We put up the Kickstarter campaign asking our fans to pre-purchase their tour and tatasting-room-1sting, and they did. We were able to raise over $36,000 from 360 of our best fans. Thank you!

As we do all things at Eventide, we did most of the build out ourselves. This included framing, plumbing, removing concrete, building the bar, and renovating the bathrooms. All in all we were able to build out the tasting room for slightly more than we raised from Kickstarter, and have it open on time; not too shabby on that budget.

What to expect: 

The tasting room will be a one of a kind experience for Atlanta. Located just a couple hundred yards off the beltline in Grant Park you can expect a cozy, fun, and friendly environment.

Cellar Program – We will be the first brewery to allow you to follow a beer’s flavor profile as it ages. We’ll be holding back a set number of kegs of specific beers which will never make it to market. These beers will be released once a month so you can follow the evolution of our big beers as they age. This experience is only available at our tap room. Currently in rotation for the cellar program are the following:

tasting-room-31) Highlander (Strong Scotch Ale, 8.2% abv) 

2) Snowpocalypse (Belgian Dark Strong Ale, 9.0%) 

3) Revivale (Belgian Golden Ale, 8.5%) 

Collaboration Brews – Beer is all about friends, and we have some pretty great friends who make beer. So we’ll be working with them to bring you special one-off collaboration beers only available here at the tasting room.

Relax, and Stay a While – We’re creating a space built to be somewhere you want to relax and stay a while. It’s more like a like a cross between a farmhouse, living room, and a German beer garden.

Special Event Space – It’s no secret that a brewery tasting room makes a great event space, and we feel that ours is one of the best around. We’ll have more information regarding event packages up on our website soon. In the meantime, feel free to contact us with any questions.

Curiosity Club – We will host the Curiosity club once a month. We’ve started this club to further the knowledge of craft in our local communities. Each month we’ll host a night for a local artisan/craftsman to come and teach his or her craft. Enjoy a presentation, great beer, and fellow craft people as we further our passions together. The first three events are set, but dates have not yet been released. Look for these to come in the following weeks.

 Grand Opening: June 20th, 2015 2pm – 6pm

Normal hours of operation:

Thursday: 5:30pm – 8:30pm

Friday: 5:30pm – 8:30pm

Saturday: 2pm – 6pm

There is plenty of parking on site, although we do suggest carpooling, and there are places to park bicycles if you choose to ride. We will open the doors for our grand opening on June 20th, and we hope to see you here. Pricing for the grand opening, and for standard tours, will be $10.00 per person. This will include a tour, tasting, and a souvenir glass for you to take home. There is plenty of seating inside and out for hanging out with old friends or for making new ones. Thanks so much for the support and we look forward to seeing you soon.
tasting-room-6

 

 

Citrus-Grove

 

 

Please welcome our newest beer to the Eventide seasonal line up: Citrus Grove Hefeweizen! This special summer seasonal will be released into the market starting June 1st as part of T.Mac’s beer of the month promotion. It is being featured along with three other local GA breweries which will offer a truly unique “locals only” spin and friendly competition between the breweries.

We crafted the Citrus Grove to especially highlight flavors of summer. We used the Sorachi Ace hop to bring in a very citrus forward hop profile, and dry hopped the final beer with real lemon grass. This gives the beer a very special lemon essence and tartness you will not find in other Hefeweizens. It’s a true one of a kind, and, in true Eventide fashion, it is very approachable. The lemon is noticeable yet not overpowering, and this beer is a true pleasure to drink.

This beer also has a new release of special glassware. Being that this is also a “pint night” we worked to create the perfect glass for this Bavarian specialty. It’s a pint sized glass shaped to bring the effervescent citrus notes to your nose, and allow you to enjoy the cloudy nature of this easy drinking classic. The glassware is limited, and the beer is only for the summer season. Once they are gone, they are gone for good, so grab one while you can!

hefe-glasses-design

Here is a map of where you are likely to find our beers. Remember this is not a guarantee they will be there when you show up. Due to the high demand for our beers, they may or may not still be on tap when you arrive. If you are planning to travel for our beer please call ahead to ensure it is on tap. We’d hate to have you show up, only to find the guy at the other table drank the last of our beer!

charlie p
Charlie Papazian is the grandfather and ring master of the craft beer industry. It’s under his direction, promotion, and experience craft beer has grown from 44 breweries in 1979 to over 3,400 today. His love for craft beer led to the founding of the American Home Brewers Association, The Brewers Association of America, Institute for Brewing StudiesBrewers Publications, the Great American Beer Festival, the World Beer Cup, and Zymurgy magazine. The movement he started has now reached what many believe to be a tipping point, or a point where it seems we have reached the end of our beginning.

A few basics ideas suggest we have reached such a point in time, the most imperative of which is the sheer size of the market. The market has reached an annual growth rate of 18% in 2014, which accounted for almost 1/5 of all beer sales by dollar amount. With a market this hot and rapidly expanding, we have to ask the question: “can the growth be sustained?” It seems the basic answer to this is yes. The market seems capable of sustaining many more years for growth due to the changed consumer demographics of our country. We’ve moved from a mass society to a craft society and not just with beer. In all things, look at the rise of Etsy, Pinterest, the DIY network, and urban farming. Many of these cultural factors, which align with craft consumption, spawned off of the environmental movement of the 1970’s and were revitalized with the “Global Warming” debate. With the momentum environmental support has, craft seems to be the new path forward and shows no signs of slowing down any time soon. This is a major difference from the days when craft brewers had to fight for a single tap, convince people to drink better beer, and do it all on their own dime. We look to be entering a new era of craft brewing.

The idea of fast growth makes craft brewing an attractive market place from an economical stand point. This means it is an attractive investment opportunity for many people. Many of those people may not be beer fans, lovers, or brewers, but financiers and private investors looking for a high growth low risk opportunity. The attractive marketplace is allowing small breweries to start up with millions of dollars in capital without ever having produced a single drop of beer. These large treasure chests are providing them the ability to rely heavily on marketing to promote their brand and product. This is a stark contrast to the early days of craft brewing when brewery founders (like Sam Calagione at Dogfish Head, for example) had to mortgage their own houses, max out credit cards, and take small loans from any available source to fund their operations. This influx of money has brought more competition into the market, which has caused ripples in our perfect pond and are a sign that change is coming.

The first ripple is internal. With 3,400 breweries we are beginning to see the floor get crowded. Take beer names for example. Alastar Bland, in his article for National Public Radio, found numerous examples of breweries litigating over beer names, font types, and tap handle styling. To some, these are just numbers, but to the crowded beer market these are brands which must be protected to help stave off new competition. Jason Notte, in his article for MarketWatch, suggests the brewers association needs to step up to help fix this issue by compiling a database of all copyrighted content. This ripple is troubling to our industry, because when there is public unrest between breweries we begin to lose the cohesive, familial environment which has fostered in current era of craft brewing. Craft beer was founded on the premise that better beer could and should be made available to the people of the world, and for many years craft brewing held an all for one mentality against the establishment. Now, some of the larger breweries are becoming the thing they fought for so long, and it is causing strife.

The second ripple comes from the coagulation of smaller parts into larger ones. As breweries began they were on their own, fighting the good fight. As time has progressed we have began to see Mega Craft houses open up shop. These are large, publicly traded craft consortiums such as the Craft Brewers Alliance, and private ones such as Take Tenth and Blake, which is the MillerCoors consortium of breweries. There, also, is a brand new one called “Enjoy Beer” which was founded by Harpoon and Abita. This will allow the south’s oldest brewery to gain national reach, and make a move to become a Macro Craft brand. This move to become “Macro Craft” is a new play for our market, and one which nobody really knows the end result. Enjoy Beer says they, potentially, will launch an IPO by 2020, and, realistically, a buyout of this size is easy for a player the size of AB/InBev or any of the other majors to take on without blinking. So, what happens to craft when craft is no longer owned by innovative craftsmen, and is, instead, replaced by a bottom line focused bureaucratic collective? This is something we haven’t had to see much of in the previous years, but it is something we will have to face head on in our new era.

The third ripple is that even the smallest breweries are now acting like the biggest because they can afford it. When we first began Eventide I reached out to Adam Avery, of Avery brewing, to get his thoughts on marketing. He said, “Never give anything away, it cheapens the market and your product”. We’ve tried to stick to this, but it is very hard when everyone around you is handing out swag left and right. It seems at every beer festival it’s easy to go home with a full ensemble of free gear from vendors. There is no way we can afford to do this, but now people look at us as if we are cheap because we don’t give stuff away. It’s another signal when small breweries begin to mimic the marketing practices of the very businesses ti which they are opposed.

This fast growth is great, but it doesn’t have a check to the balance. This is the scary part of our new era. “Over the last couple of years, the number of new brewery openings has been at near unprecedented levels,” said Bart Watson, Ph.D., staff economist at Brewers Association, a craft beer industry group. “We’re seeing breweries open at about a rate of 1.2 per day.” Do the business math on this, and you’ll see the normal failure rate according to Bloomberg is 80% in 18 months. This means that we should have seen 350 breweries close their doors in 2014, yet we only saw the closure of 46. That is not a normal closure rate, and in an industry with such high capital costs this is way outside of normal. It seems the fast growth of the industry is able to support businesses which should fail under normal conditions, and to continue growth new and existing breweries should be mindful of this moving forward.

It seems our era began in a time and place where unbounded creativity, good times, and optimism were the spark which gave rise to the notion of crafting, yet it was the market’s appetite for craft which sustained the passion. Now, with the market in its fastest growth period, it is opening up a new era of business for us. No longer are all breweries best friends, but, rather, business competitors. No longer are we starving artists, but highly leveraged investments. No longer is this a playground for free spirits and good intentions, but a growing field for MBA’s and investment opportunities. Starting a successful brewery is not easy, and while it can be fun it also takes a great deal of work and devotion. It is a true craft, and it should remain as such without the entanglements which have hindered other craft focused pursuits in the past. Time will tell.

Here is a map of where you are likely to find our beers. Remember this is not a guarantee they will be there when you show up. Due to the high demand for our beers, they may or may not still be on tap when you arrive. If you are planning to travel for our beer please call ahead to ensure it is on tap. We’d hate to have you show up, only to find the guy at the other table drank the last of our beer!

We made over 2,000 kegs of beer in 2014, and had only one full time employee! That being the case we don’t have a lot of time to devote to endeavors outside of daily operations. Things like entering beer competition, for example. We haven’t had time to enter a single beer competition this past year,  and you can’t win if you don’t enter. However, we have received something of an award from the guys at Paste Magazine, which makes us very happy.

Paste Magazine

In Paste magazine’s latest “Craft Beer Guide” we are listed as one of just 3 stand out beers to try in Atlanta. We couldn’t be more thrilled to receive this honor, and we’re hoping it’s the first of many more to come. We love the Dry Irish Nitro Stout, and can’t wait for more people to try it. The issue with that has been it’s limited availability due to the fact it is dispensed on a Nitro faucet. You can find it at a few Atlanta mainstays, and will always find it in our tasting room. It’s one of our favorites, and, if you’re lucky enough to find a place pouring black and tans, we suggest trying it with our Pale Ale.

We would like say thank you to all of GA for your support. We’re so happy to be a local brewery, and glad to represent Atlanta as one of the three beers you must try.

Cheers!

Cellar Series
As we have grown  as a brewing operation over the past year, our list of beers has continued to expand with us. We released 6 beers in 2014, and have already released 2 new beers this year! Among those offerings are some higher gravity beers such as our Strong Scotch Ale (Highlander) and our Belgian Dark Strong Ale (Snowpocalypse). We are releasing our next high gravity beer into the market this week, which will be a Belgian Golden Ale called “Revivale”. The best part about all of these bigger styles is they can be aged in our cellar, and that is exactly what we plan to do.

We have held back a set number of each of our bigger beers and they are currently cellaring at the brewery. They will be released one at a time to allow you to see the progression of the beer as it ages. This will be a special part of our tasting room which is planned to open in April. Here’s a great video on our tasting room, and a link to our Kickstarter campaign supporting it. 

The cellared ales will change in flavor, complexity, and finish as they age. We have already tried our hand cellaring a few beers and the results have been amazing. Our strong scotch ale was allowed to cellar for up to three years, at which time it poured out with a rich smoothness and light carbonation. The color was a deep amber, and the beer had a silky, smooth mouth feel with tasty notes of malty sweetness, nuttiness, and a hint of fruit. It was truly a pleasure to drink, and something that we all hope to sample again soon. It’s easily one of the best scotch ales we’ve ever had (unbiased, we swear) and it has showed no signs of deterioration as it has aged.

The plan for the tasting room is to release a style once, every so often and allow you to keep up with them in your tasting journal. Then you can go back and see how the beer has changed in flavor and complexity over time. This is a unique experience which we want to be able to provide. Look for the first release of the cellar series to be coming out later in the summer, and more offerings will be added to the cellar as we progress.

 

 

We’ve collaborated with 33 Books out of Portland, OR to custom build tasting journals for Eventide brewing. The journals are amazing and made just for recording beer. The reason we are so excited to bring these tasting journals to you is because of the special beers we’ll be releasing in our tasting room. We’ll have lots of special beers on tap in the future, some aged and others will be collaborations with other brewers. We will be keeping a journal on all of our beers and sharing it with you, and we want you to feel like doing the same. Keep up with your tasting notes to see how your pallet changes over time. Here’s a bit more from 33 Books about the custom journals we are having made for the Eventide tasting room.

tasting-journal

If you want one please go ahead and pre order it here. 

Powerful, Yet Pocket-Sized

They say necessity is the mother of invention, but alcohol helps, too. Born from attending a few too many beer festivals, 33 Beers is a beer journal that provides an easy way to record tasting notes in a small, convenient notebook format. It’s designed for beer geeks, by beer geeks.

Designed for Speed

This beer journal is designed for ease of use. It’s tough to hold a notepad, pencil, and a beer and be able to jot down thoughts on the beer in hand. Taking notes with 33 Bottles of Beer is as simple as checking a few boxes and entering a few basic facts.

The flavor wheel in 33 Beers can be used to quickly recall a beer’s unique flavor long after consumption. For low values of the flavor, fill in dots near the wheel’s center. A Belgian dubbel is used in the example shown.

 

Secret Ingredient

A teeny, tiny amount of real beer is added to the ink in each new edition, which is cryptically noted on the back.

Eco-Friendly

33 Beers is made with 100% recycled papers sourced in the Pacific Northwest. Interior pages are 100% post-consumer recycled content and covers are 85% post-consumer recycled content and 15% recycled content. The booklets are printed using US-grown soy-based inks in sunny Portland, Oregon.

We’ve been making beer for a little over a year now, and it’s time for us to open the tasting room! We are working to create a place you want to come and stay awhile which has a focus on delicious beer. We have saved up almost enough money, but we still need some help to really make this place amazing. If everyone will go ahead and buy their souvenir glass up front we’ll be able to make this a place to be passionate about, and it may just become your new favorite spot.

You can pre buy your glass here using the Kickstarter campaign we launched on Monday. In one day we have raised over $5k and we are well on our way to the goal of $30k. THANK YOU SO MUCH! We love our fans, and it’s great to see you guys so excited to come visit us. Please remember to buy your tasting glass now, and you can pick it up whenever you visit. Cheers!

Screen Shot 2015-03-16 at 7.29.14 PM