What gets measured, gets improved. This belief holds true in almost every aspect of our lives, and we adhere firmly to measuring and improving ourselves. Because of this we began conducting tasting panels in addition to internal review. These “public” tasting panels have allowed us to get a good read on how our beers compare to currently distributed beers of the same style and have given us feedback we normally would not receive from tasting a single beer. This has helped us dial in the quality and appeal of our existing recipes and has given us further insight into where each beer will fit into the market.
The sheets we use are basic, but very helpful, and because of their helpfulness we have decided to make these available to everyone. Please share any experiences you have with these sheets and/or any ideas for improvement. Cheers!
Survey Score Sheet Example