Archives For Atlanta

Today, I’m sure Sandy will garner the majority of your attention. However, if you are still looking forward to the elections next week then you are in good company. There are a couple of things you should keep in mind before the election (other than secondary concerns like fiscal policy, health care reform, and international relations, of course) and those are which candidate cares more about beer and which beer will you be drinking while you watch the votes come in next Tuesday.

I would caution you to temper your excitement. While it would be great if the biggest issues facing this country were concerning brewing, know that the President isn’t going to do much for beer. However there is something a bit more important to the craft beer community on the books in congress now. It is the BREW Act, a bi-partisan bill sponsored by Sen. John Kerry (D-Mass.) and Sen. Mike Crapo (R-Idaho). The main goal of the BREW Act is to lower the federal excise tax on barrels of beer produced by Craft Brewers.

If you are currently following the bill on GOVTRACK.us, you can see that there isn’t much progress  being made at the moment. However, GOVTRACK.us states that the bill only has a 5% chance to pass at this time. This is bad, so it would great if everyone took a second to make their opinion heard in support of the bill. This would be a great benefit to small, up and coming breweries as the biggest tax incentives are for breweries producing less than 60,000 bbl’s per yer. This would allow for small, craft breweries to have a much better chance of success which, in turn, supplies more jobs, more revenue into local economies, and more beer!

While neither presidential candidate will be overly concerned with this bill, it is still an important piece of legislation. This will be sorted out, discussed, and voted on by congress, so that is where any efforts in support of this bill should be focussed. One good sign is that the White House is now publicly brewing beer. Whether you agree with Obama’s policies or not, it can’t hurt our cause knowing that there is an interest in homebrewed beer at the highest form of office in this country. There may even come a time when domestic and foreign policy is discussed over a home brew!

 

We are happy to announce Eventide Brewing will be helping to sponsor the Atlanta Beer Week, October 20-27. Our sponsorship level is Bronze, which is the most basic sponsorship, but we felt that even though we are in the start up phase and do not have a great deal of capital lying around we wanted to give what we could to something we believe in. And furthering craft beer, especially in Atlanta, is something we will always champion.

Here are a few updates on what we are doing for Atlanta Beer Week:

  1. Giving the Cullen Branch Grant to a lucky Charity on Monday on the 23rd
  2. Celebrating another Atlanta Beer Star on the 22nd
  3. Having a Pub Visit, where we’ll give away some swag on the 24th
  4. T-Shirt Raffle on the 25th
  5. An Eventide merch scavenger hunt on the 26th
  6. Volunteering at the Beer Chase on the 27th

We hope you come out and join us, and all the other sponsors, in support of Atlanta Craft Beer week. It should be a good time for a great cause.

 

 

Yesterday at 7:30 pm a vote was held, and passed unanimously, to allow the creation of up to 200k barrels per year in Decatur, GA. The reason this is important is because there currently isn’t any ordinance on the books allowing the production of beer. This would open up the doors for both Three Taverns and Blue Tarp to start production in Decatur.

200k barrels per year is a large amount of beer. You can compare this to SweetWater at 100k barrels per year, but that isn’t a fair comparison because it took them a lot longer to reach 100k barrels than it will someone starting a brewery now. This is due to the growing craft market which has been steadily on the rise for the past few years. So, if you figure that a start up brewery can hit about 20k barrels after about 4-5 years (based on averages, yes it can be much more or less), that gives Decatur the ability to have 5-10 craft breweries in the area, all possessing the ability to have sizable productions.

What do we think about this? We think it is great. Many people ask us if, with all the new breweries coming online, we are worried about being lost in the shuffle? No, not at all. We feel that there is plenty of room for all comers, especially with us all making and specializing in different types of malted beverages. There are plenty of thirsty people with like and differing tastes wanting something great to drink. We, and others like us, are excited to provide those people with the opportunity to discover everything they have been missing or always wanted in a beer.

Best,

Eventide Team

Our Philosophy on Brewing and Business 

We decided to write about this because recently we have had a lot of people asking us “What Makes You Different” and we feel that our philosophy on brewing and business is that key thing which makes us different. Eventide was created to allow the three of us to create a company where we can do the work we love to do, and to create something we can be proud of. To help us create that company we are focused on primarily on two things. Our culture and quality.

Culture is what we focus on most, because a healthy work culture fuels our passions for what we do.  We want our company to be  something we love to work on every day, and proud to be apart of. So having a culture where you want to show up every day and give it your all is important to us. We have taken hints from other great companies like Pardot in figuring out how to create our culture to support that. We believe that if all of our team members are supportive, self starting, and positive we can create that culture.

Our positive, self starting, and supportive culture also flows out into our community in everything we do. This is why we created and continue to sponsor the Cullen Branch memorial Grant. This grant allows us to memorialize a great friend of ours as we give a small grant to an Atlanta charity focused on either Arts, Outdoors, or the local Community each month.

Quality is the other item we focus on. We have worked with a ton of different styles and flavors over the years, and constantly work up new ideas. New ideas and flavors are great, but they never leave our hands unless they are the best we can make. If we are proud of our beer, and believe that we made the best beer possible then we are happy and feel we have accomplished our goal. If others want to drink it too, then that is even better. It’s this attention to quality which as already won us 2 gold medals for our beers and gains us great feedback from any tasting session we hold.

So how are we different? How are we Great? Most people would say that everyone has a different definition of “Great”, and we agree. We might think our Stout tastes great, but someone else might not prefer it. At the end of the day all we want to be concerned with is whether or not we made something we are proud of and did we enjoy ourselves doing so? If we did that, then in our minds we have accomplished our primary goals and can focus on improving the smaller aspects of the company. So by mainly focusing on two things, our culture and quality, we feel that “Great Doesn’t Have to Be Complicated”.

 

Prepping for the Great Atlanta Beer fest –

We announced last week that we will be participating in the GABF, and we are looking forward to this event with great anticipation. Not all Beer Fests are the same, especially for brewers, and we are very excited to work with the crew that puts on this event because of a few key reasons.

-They support Local. These guys love and support the local community, and feature all the local micro breweries as well as other craft producers. Monks Mead is a great example of this. Monks Mead, brewed in Georgia, will be featured there, and it is also made by one of the founders of the GABF.

-They respect our Craft as brewers. This is a huge plus for us. Most festivals ask for free beer, but not these guys. They actually pay for the beer! So that money you are paying isn’t going straight into their pockets, it’s going to pay for the beer, the event and the advertising. So, in short, the brewers are treated fairly and this makes for a much more enjoyable experience as a result. Most festivals say “if you want to be here, give us free beer, or pay us money!”. These guys don’t, they respect our craft and pay for it.

-They run a good event. You’ll find plenty of time as a brewer to set up, have fun, meet everyone, and chill before the event stars. Also you’ll have plenty of help getting everything set up. They’ve done this a few times, and have it down pat. This translates into better accommodations for the guests and much more fun for everyone involved!

As we continue to get ready for the event, we would like to invite any and all brewers in the area that are planning to be on the shelf soon to put this event on your list of places to be. It is good investment of your time and a great platform for your product. Also, it’s a lot of fun and everyone can appreciate that.

Cheers!

 

We just finished up a big double brew day on Sunday, and have included a few pics from yesterday which you can see below.

We brewed our APA and our Stout, both of which we will be bringing to market shortly. We’ve also had a lot of interest from fans and followers asking about sitting in on a brew day, and we are trying to set up a date, time, and place which will fully accommodate this process. We’re very excited to have others involved and are working on putting this together, so keep an eye out for further information.

Best,

The Eventide Crew

 

With the Olympics going on, and all eyes on cheery ole London, I began thinking about Britain’s contributions to craft brewing. This led to the discovery of the craft beer vs. real ale battles currently being waged overseas.

The Campaign for Real Ale or CAMRA is an organization started in the early 1970’s by a group of beer drinkers concerned with the sudden influx of mass produced beers which offered little in ways of taste and which did not follow traditional English brewing practices. These would be both European (Heineken, Beck’s) and American (Budweiser, Miller) beers which were offered in contrast to the cask offerings which had dominated British pubs for the last 1000 years.

However, as most things do, the usefulness of the organization has become outdated as their established beliefs are now hurting the blossoming craft beer industry here and abroad. Brew Dog offers a very informative, albeit biased, argument for this case.

The fact of the matter is that the macro offerings are giving way to a beer revolution in the States and this has been adopted, in a funny twist of fate, by our British bretheren. In my opinion, any advancement which produces a higher quality, great tasting beer is a good thing. Hopefully, everyone will someday see it that way.

In our constant quest to highlight some of the people who are helping to make this city great, we have created our Beer Star award. This month it is being presented to Kimberly and Jennifer with GALS. These two ladies have worked to expand the craft beer market into new worlds. Their main goal is to make sure that when people think of a Craft Beer Expert they just don’t think of a “Guy”, and that “Ladies” have just as much to offer regarding craft brewing and everything that goes with it.

So we met up with these two and asked them a few questions. Here is that interview:

When did you get into craft beer?

Kimberly: I was 4 years old. Or 15. Not sure… In all seriousness, I never had to acquire a taste for beer. It always tasted good to me whether I was snatching a sip of foam from my dad’s Michelob (age 4) or sampling a sip of ‘dark beer’ (age 15) that my uninformed but curious mother purchased.
Jennifer: Does Coors in the 70s count? Actually since small town breweries in Germany count then at 6 months I was sucking beer foam off of  my father’s finger in Grafenwohr, Germany.

What started the idea for GALS?

We were tired of having to prove our beer knowledge when we went out drinking craft beer together. We figured there were more women like us and that they should all get to know each other.

Why did you focus just on craft beer, and not beer and other alcohols?

Craft beer brought us together when we met at a super geeky craft beer event. Though we enjoy other forms of libations they weren’t even a consideration. For one, there are already groups for wine and drunkenness (women who get together for the drunkenness regardless of what they are there to accomplish).

How often do the GALS meet?

We try to do one meeting (for members only) and one event a month. We have taken a break for July but still have a bocce team and get  together to imbibe informally. In August we have a meeting on the 11th at Red Hare Brewing as well as a tour of Eagle Rock Distributors on the  24th. Everyone is welcome to join us on the later just let the GALS know.
Which Georgia Law do you find most crippling to craft beer in Georgia?
There are a number of laws. GALS has had a meeting on GA beer laws  which included a State Representative and two of the members who  are lawyers present the relevant laws to the group. This was before GA had made some gains with the interpretation of the law allowing  Growler Sales and the  passing of the Sunday  Sales in much of the state. However the fact that the breweries and brewpubs cannot sell directly  to consumers truly keeps breweries from entering the market here in GA. Not to mention the local breweries & pubs and the effect it has on their  bottom line.

What is your favorite craft beer for the summer?

Kimberly: A good german pilsner – ice cold; wheat beer; sour beers
Jennifer: Favorite summer? IPA…Winter? IPA…Spring? IPA…Fall IPA but then my food tastes don’t change dramatically with the seasons either.
Where do you think the beer market will be in 5 years?
According to the Brewers Association the number of breweries in America has grown by +/-10% over the last 3 years. Overall we don’t think  that growth is sustainable. Women as a craft beer demographic will continue to grow on the other hand. They may not reach the same numbers  of drinkers as men but being the primary spenders in a household their influence will be just as strong.

Who is your beer idol?

Hildegard Von Bingen (b. 1098, d.1179) was a benedictine nun, the Abbess of Diessenberg, and a well known herbalist, mystic and musician.
Hildegard was a highly enlightened woman who overcame social, cultural, and gender barriers and became an advisor to bishops, popes, and  kings.  Her writings include the earliest known reference to using hops in beer “(Hops), when put in beer, stops putrification and lends longer  durability.”
St. Brigid of Ireland According to tradition Brigid was working in a leper colony when they ran out of beer. Since beer was an important source  of safe liquid refreshment and nourishment, this was a serious issue. Brigid is said to have changed her bath water into beer to nourish the  lepers and visiting clerics. In another miracle attributed to the Saint, Brigid provided beer to 18 churches for an entire Easter season, all from a  single barrel of beer in her convent.
A prayer attributed to St. Brigid begins “I’d Like A Great Lake Of Beer For The King Of Kings. I Would Like To Be Watching  Heaven’s Family Drinking It Through All Eternity.”

What beer would you drink with your last meal?

A future ale that has not yet been brewed.

Once again our friends at the Great Atlanta Beerfest are putting together another great line up this year. The date for this year’s GABF is September the 8th, and it goes from 3-8pm at Turner Field. If you’ve never been to this event, then you should really put this date down on your calendar. It is a great time.

Here are the reasons why:

  1. Lots of pretzel necklaces
  2. Great Beer from tons of breweries
  3. At Turner Field!
  4. That’s where all the pretty people will be, we’re just saying!
  5. It’s one of Atlanta’s best beer festivals hands down
  6. We’ll be there!

Yes, we’ve been invited to participate in this years event. We won’t be serving beer (thanks GA laws) but will be meeting with everyone and filling everyone in on our next moves which should be settled by then (fingers crossed!). The plan will be to unveil our new location, and initial production date for the Atlanta market at this event.

So grab your ticket, make your pretzel necklace, and put on your dancin’ shoes. We’ll see you in a few weeks.

 

 

 

If you’ve been in Atlanta for any amount of time you have found a Taco Mac somewhere near by. This beloved Atlanta dining establishment is also one of Atlanta’s most loved beer institutions (they even have a “Brewniversity” to back this up). They are serving mostly craft beer, and have been a leader in bringing as many craft beer offerings to the public as possible since 1979. The concept of having good beer, a good environment, and good food has served them well. Just try to find a seat at any location on any Saturday in the fall. #impossible.

With their growth to 28 stores regionally they are looking to expand even more and have been given some help by CIC partners out of Dallas. This investment from CIC will allow Taco Mac to expand beyond its current market and expand into a larger brand.

Why is this good for Atlanta? This is simple. Once again lets look at what it takes to be known as a great beer town. You have to have great beer for one, and then you must have places to help support that great beer. Taco Mac has been doing this for a long time. They are also a huge supporter of Atlanta craft brews. They serve just about every craft beer to come from Georgia at almost all locations. They are even an outlet for Burnt Hickory’s (a brand new nano-brewery in Atlanta) beer.

So with their expansion, this allows our local breweries to expand with them into new markets as well. Will this go hand in hand, I’m not sure. With each new region they will most likely be supporting those local beers as well, but this does open up an easy way for our local breweries to expand beyond their current 28 locations.

Congratulations Taco Mac, and we are looking forward to your continued success.