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By now, you know our philosophy, you know how our name came about, and you even know who we are, but, do you know why we chose to brew the beers we are going to market with?

Since we are a brewery, it is important for you to know why we brew the beers we do and why they are different from other beers you might come across. To help answer these questions let’s start with the core idea of how we decide on what beers to produce. For us it is as simple as this: we will never offer you a beer that we wouldn’t want to drink ourselves. This goes for styles and tastes. This line of thinking was forged after crafting our very first batch of homebrew many years ago. We made an extract brew (like most everyone does the first time out) and were disappointed with the taste of finished result. That experience showed us that no shortcuts could be taken to make the beer we wanted, and it also showed us the importance of understanding every part, small or large, of the brewing process. After coming to these realizations, and acting on them, we began to refine our passion for brewing. As we refined our passion we found that we love all beers, but not all equally, so we planned to start our production with the three styles that we feel best represent the beers we would like to have available most often. Those styles are the APA, Kölsch, and Stout.

APA

Any craft brewer worth his salt offers some variation of the pale ale, so it is a good thing we like this style. Ours is a true American Pale Ale in every sense of the name, but it also boasts a few characteristics which set it apart from the common rabble. Big hop flavor and aroma are the first noticeable aspects of the beer, but the well-balanced malt profile is what really fills out the body. The finish is slightly fruity with a lingering bitterness which is sure to please any palate. We love it, and think you will as well.

What makes this beer important to us: As previously stated, we make the beers we want to drink, and this beer is no exception. It is a highly drinkable, nicely hopped ale that is good for any occasion. Our brewmaster wanted to craft an “everyday” APA that would appeal to hop heads and those newly converted to craft beer alike. We think he nailed it, but try it for yourself and let us know what you think.

 

Kölsch Style Ale

For those who are not familiar with the Kölsch style ale, it is only legally allowed to be produced in Cologne, Germany. That is why, when you do see it, it is presented as “Kölsch Style” instead of just “Kölsch”. We understand Cologne, it is a truly good style of beer with all the light flavors that you would expect in a pilsner but it takes only half the time to make. We are troubled by the fact that because the name is regulated most of the rest of the world has little knowledge style. However, we are here to change that.

What makes this beer important to us: We took the traditional “Kölsch Style” and worked it up a bit with adjunct grains and hops we felt best complemented each other. This style is perfect on those hot summer days, but it is also refreshing enough to be enjoyed anytime. So good in fact that it may coin the phrase “Eventide Style Kölsch”, and don’t worry Cologne, we’ll let you call it that too.

 

Dry Irish Stout

Our rendition of the Dry Irish Stout follows with the traditional light body with dark flavors, however, we incorporated a little more ABV into the style and moved the dark flavors up to balance it out. The recipe has just a hint of Coffee and a bit stronger finish with the same drinkability that has made this style a favorite among beer drinkers for generations. Our target for this modified Dry Irish style is for the typical stout drinkers that want something with a little more taste and body. It’s slightly bigger all around so, in house, we like to call it the Dry American Stout.

 What makes this beer important to us: We are big Stout fans. One of our founders is known to drink his stout at room temperature, and all year long. Also, we love the stout because we feel that it is the most misunderstood beer style. Everyone we speak to is floored when we tell them “This beer has the fewest calories, and lowest alcohol of any of our beers”. So for us we are trying to help educate people on the world of beer with our stout, and produce a stout which fills that gap for a “Stout that makes you come back”.

 

We feel that each style we plan to begin production with is good enough to stand on its on but is not so extreme to turn off any individual group. There are many more recipes in our arsenal, and you will see these released as our seasonal and specialty offerings. Whether you are looking for a beer to relax with on a hot summer’s day or would prefer something to spice up a cold night, we have the beer for you. Each recipe has been devised with painstaking care and utilizes only the best ingredients available. No shortcuts are taken with any of our products because that is what our passion demands. We stand by our claim that “Great Doesn’t Have to be Complicated”, but it still has to be great.

Cheers,

Eventide

***By the way, all of these profiles are available under the “Beers” section of our website. Make sure to check back often as we plan to add new beer profiles periodically.

Our blog theme this week is about giving you a more in depth look at Eventide. Monday we expanded on why we are called Eventide, today we will tell you a little more about our team.

Left to right: Nathan, Mat, Haley, & GeoffreyYeah, we are really that blurry in real life.

Left to right: Nathan, Mat, Haley, & Geoffrey
Yeah, we are really that blurry in real life.

 

Nathan Cowan (CEO) brings the technical experience to the team. With over 10 years of experience in Mechanical Engineering and Construction he is the guy we rely on to tell us how to design and build all the things that get dreamed up around here. His primary role on a day to day basis is to plan our business growth and make sure we comply with the mile high stack of regulations.

Nathan’s passion for brewing stems from the high level of engineering and coordination involved in the brewing process as well as his interests in business development. He is uniquely qualified with an understanding of critical project development steps and the challenges of design implementation. Brewing allows for him to expand on all these areas and push past his current achievements.

Mat Sweezey (VP Marketing) is the man with the plan, the plan to get you involved that is. His passion is marketing and anything that allows him to use his creative talents to engage with the community. When we start rolling out those cheesy promo’s you will know who to blame… J/K.

Mat’s love for marketing gives his work a unique edge. He as been named as one of the top 5 marketers in Atlanta by the Technology Association of Georgia, and is currently finishing up his book on advanced marketing theory. As any marketer would, Mat truly loves working with consumer products, and none is sexier right now than beer.

When Mat’s not locked away in his office working on new campaigns, you will find him outside. Either riding his bike around town, hiking in NE Georgia, or hitting the slopes. Mat’s love for the outdoors and his local community also shines through in Eventide’s social engagements, like the Cullen Branch Memorial Grant which he introduced in memory of his late friend.

Haley Cowan (Brand Manager) is our candor and virtue. In addition to being involved in almost every facet of what we do she keeps us (or, god bless her, she tries to keep us) walking the strait and narrow. Not that we are particularly bad, we just have a habit of not really thinking things through sometimes. She is definitely not one to suffer fools, so if you ever meet her don’t let that pretty face and sweet southern demeanor throw you off.

Haley has a drive like no other; before she decided to pursue a doctorate in pharmacy she was a leader in sales. Her passion is not so much for the production process of beer as it is sales and the success of those around her. Although she is a sucker for Belgian ales, she is namely motivated by the dream of a husband and a long time best friend to make more than beer, to build a company that will support many more families and friends in time.

Geoffrey Williams (COO) is the taste and talent behind our products, and is who keeps production moving. He know whose ass to kick (mostly ours) to get product in and out in a timely manner. As a twelve year veteran of logistics and supply chain management he knows all the right lines to keep production and warehousing running, and, also, to get that tired truck driver out of the casino (or other unreputable establishment) and back on the road, not an easy task by any stretch.

Geoffrey began brewing over 2 years ago and what was once a hobby has consumed his life ever since. A perfectionist of his craft (pun intended), each batch of beer is carefully thought out and developed to ensure the highest quality end result. His recipes go through multiple phases before being finalized and approved for general consumption which ensures that only the highest level of product will ever make it to the consumer. As a result, his beers have won multiple awards and he has recently been granted the honor of becoming a certified BJCP judge. His idea of the brewing process is best summarized in a quote he often references by Vince Lombardi which reads, “Perfection is not attainable, but if we chase perfection we catch excellence.” This guides his way of thinking and is the driving force behind his passion to create and sustain something great without all of the complications.

 

 

 

Over the past week we have had a lot of people congratulating us on our next step, but we have also had a good many questions. We have had a lot of people ask us, “What does the name Eventide mean?”

First you’ll need some background. Eventide is comprised of four main people. Nathan Cowan, Haley Cowan, Geoffrey Williams, and Mathew Sweezey. We were all living in Atlanta when we got together to form the company, which was a good way from home for most of us. We talked about the lazy days of growing up in our home towns, and the lessons we learned as a result of our small town upbringing. One main lesson from our youth was learning how to enjoy the simple things in life, and it was that lesson which inspired us in the creation process for Eventide. We decided to create a company which would allow us to focus on those simple things and to devote the same quality of life we grew up with into our business and product. We asked Nathan’s sister to help us out with this. Cori is an amazing writer, and she did a great job putting our feelings on the matter down on paper. Her synopsis serves as the foundation for our company ideal now and was a driving factor in helping us choose a name. Here is what she wrote.

Maybe this is just the lazy weekend and a bit of homesickness talking, but at the moment, I’d go with a name that gave off the feeling of ‘home’ or ‘oasis’. A ‘sit down and relax’ note. Like a rocking chair, a front porch swing or a hammock. Things that make you think of slow, lazy days like a screen door slamming or the hum of the old freezer in Jordan’s store when we’d go to buy Gatorade, honey buns and push pops. Kids riding bicycles and throwing rocks (or skipping stones if you had the water for it). Dusty roadsides and blackberry patches. Cicadas screaming on summer afternoons. The smell of rain and the stillness that comes before a thunderstorm. – The one thing you guys all have in common is growing up on an old dirt road …. even if Geoffrey or Haley had one that wasn’t dirt, because I don’t know. But I do know that you guys are all Southern. All the way down. Just like peaches, sandy soil, fresh-cut grass that smells like onions, snapping turtles, red clay that stains clothes, cotton fields, slash pine ‘forests’, applebutter jelly, grits and church on Sunday. Just like the damned gnats. – Cori Cowan 

The name search went in every direction we could see. We looked at hundreds of possible names, and went back and forth for weeks on which one was the proper name for us. We finally came up with the concept of “Eventide”. It felt good, and seemed to fit our image quite well.

So what does it mean? The dictionary says it means “Evening”, but to us it means relaxation, calm, and a time of peace. It is the time of day that the world around you slows down a bit and you are fully able to enjoy your surroundings. Once our beer is out there, Eventide will take on a different meaning in each person’s mind and, now that you know what it means to us, we are excited to see what it will mean to you. So, when you are drinking our beer, we hope you have reached the Eventide of your day and can relax and enjoy what we have created for you.

Cheers,