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What gets measured, gets improved. This belief holds true in almost every aspect of our lives, and we adhere firmly to measuring and improving ourselves. Because of this we began conducting tasting panels in addition to internal review. These “public” tasting panels have allowed us to get a good read on how our beers compare to currently distributed beers of the same style and have given us feedback we normally would not receive from tasting a single beer. This has helped us dial in the quality and appeal of our existing recipes and has given us further insight into where each beer will fit into the market.
The sheets we use are basic, but very helpful, and because of their helpfulness we have decided to make these available to everyone. Please share any experiences you have with these sheets and/or any ideas for improvement. Cheers!
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- Check out our progress report on the blog today. fb.me/1bdOtFsPg When: 15 hours ago
- Were now in process with the city!!! Just a few more steps, you can follow along here ow.ly/lhu3O When: 1 day ago
- Have you commented on Atlanta Beer Festivals contest to win tickets to Zoo Atlanta's Brew at the Zoo this Saturday? When: 2 days ago
- One of the many reason we are proud to call Grant Park our home. fb.me/J9gPrea2 When: 2 days ago
- The Atlanta Zoo is turning into a beer festival!!!! Brew at the Zoo ow.ly/lfcUe When: 2 days ago